Compelling Deterrence checks to see if you control a Zombie after the target nonland permanent is returned to its owner's hand
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A lot of balance and care goes into choosing the cost of a card, more than I can express here, but looking for similar effects on existing Magic cards can give you an idea of a fair costfor example, a ramp spell that puts two lands into play ought to cost 4 mana, per Explosive Vegetation
For the purposes of this list Ill be looking at base versions of cards, so no alt-arts or special treatments in the main list (Ill touch on them at the end, though)
Alternatively, this card is also playable in midrange strategies that tend to be slightly more aggressive
Cards like Buried Alive and Vile Entomber serve a similar purpose